The visual direction that gives shape to your story
Every brand is born from an intuition.
An emotion, a value, a blurred image asking to be brought into focus.
The Visual Palette is the ritual where that intuition gains color, light, and substance.
It’s not just a set of shades: it is the visual root that guides every creative choice — from your website to your social presence, from packaging to everyday communication..
We listen. We step into your world, read its energy, and translate it into a visual language that truly belongs to you.
How it works
Discovery Call – understanding your world
Visual Exploration – creating the three directions
Choice & Refinement – you choose, we perfect
Delivery – PDF + ready-to-use visual assets
🌀 Who It’s For
Professionals and creators seeking a clear identity
Startups and projects in the launch phase
Brands undergoing a visual refresh
Anyone who feels their current aesthetic isn’t aligned with their voice
🌀 The Outcome?
A visual direction that speaks for you before you ever say a word.
An identity you don’t have to chase — one that leads you.
🌀 One Revision Included
We refine the details together until the palette feels absolutely yours.
Why It Works
Because we don’t create a “trendy palette.”
We create a palette that is coherent with who you are and with the audience you want to reach.
Every color carries meaning.
Every texture evokes a world.
Every contrast tells a way of being.
We craft a visual system that speaks your language, balancing aesthetics and strategy.
What You Receive
🌀 Brand Universe Analysis
We explore what drives you, what represents you, and what you want to communicate.
We identify tone, audience, emotions, and the visual archetypes that can guide your identity.
🌀 Three Aesthetic Directions (Moodboards)
Three different paths. Three potential identities.
You choose the one that resonates with your essence.
🌀 The Final Palette
A curated selection of 4, 5, or 6 colors, depending on the chosen package:
4 colors → Seed (2 primary, 1 accent, 1 neutral)
5 colors → Standard (3 primary, 1 accent, 1 neutral)
6 colors → Premium (3 primary, 2 accents, 1 neutral)
🌀 Mini Style Guide
A practical compass to help you use the palette effectively:
Suggested fonts
Contrasts and accents
Photographic direction
Web & social guidelines
🌀 One Revision Included
We refine the details together until the palette feels absolutely yours.
Every color comes with HEX / RGB / CMYK codes to ensure consistent use across web and print.
Your solid, reliable base for all visual choices.
Our Packages
🌀 Visual Palette Standard – 450 CHF
Also available in Basic and Premium versions.
100% transparency: Prices are clear and any extras are agreed before we start.
No surprises — just a well-structured process.
Monthly subscriptions available for seasonal campaigns or ongoing social media needs.